he Spanish company Ti-medi created a novel system for pharmacological distribution. Experts provide professional solutions for the dosing of products pharmacological, created the SPD®. What is it? How does it work? This was our task in the project.
Client: Ti-Medi España
Script: Every animation has a story that is created from the message you want to communicate and takes shape taking into account the time and rhythms of the animation. This story takes the form of a script that is the first thing we send, it is the starting point to start working.
Storyboard: This textual script is taken to graphic terrain from the Storyboard. This is a set of illustrations shown in sequence that work as a guide to understand the story. It is the first approach to what will be the animated video. It determines the elements that will be used, colors, fonts, highlights, etc. In the case of Ti-Medi, the characters were raised, the palette to be used, the graphic elements that were to accompany the story and the highlights that were to be made of text in each frame.
Voice and sound: They are very important elements because they guide the interpretation of the content and give rhythm to our animations. In the case of Ti-Medi we chose a native Spanish speaker.
Animation: Finally, once the other instances have been approved, we move on to the animation itself. In this last stage we polish graphic and audiovisual details in general and the result will be the motion graphic ready to be used.