Branding - Web
Mandrágora was born in 2018 in the Villa Crespo neighborhood. The project starts from the search for a change in the way of life of its creators. The identity was generated from the scoop "We bet on reading as a form of transformation, individual and collective. Having a deep conceptual base, we constructed the visuality of that identity from our own illustrations, a tone of close communication and a warm palette that was reflected in cards, bookmarks, flyers, the facade of the store and the library's website.