Branding - Web Wordpress

Electra is a brand with more than 20 years of experience in the market. We were asked to renew the identity completely: from the communication bases to its visual correlate. The challenge was to capture the character of a traditional company, with many years working under a certain logic and generate an identity system that enhances these attributes and at the same time be young, current, modern and attractive. We analyze in depth the trademark context and the public to whom we are going. Understanding the profile of the user of the product was key because after having clear the 'to whom' we could find the 'what'. The concept is summarized in a phrase that condenses in itself the spirit of the brand. From there we generated a system strongly anchored in photography and typography. For the selection of the color criterion we kept as a base the rose (taken from the old brand) and we added the black, color that not only has a strong visual imprint but is a symbol of elegance and sophistication in the world of fashion.

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Client: Medias Electra