Branding / Wordpress
Aloe is born as an identity that reflects the concept of "going back to basics" within the organic and natural world of food. Clear explanations, concrete information and practical tips / tips for all users.
Aloe raised the need to communicate the idea of going back to basics, approaching food and consciously choose what to eat. Hence, our identity proposal had a strong anchorage in photography and illustration, as appealing and empathetic resources of food representation. A palette of terracotta and green gave it the warm touch we were looking for.
Throughout the system we seek to represent attributes such as "home", "warmth", "color", "diversity", "variety", "retailer" which are what characterize the Aloe proposal.
Isologotype / Graphic system / stationery / packaging / flyer / website